Philippe Ruttens

Current

Marketing & Knowledge Manager (Member of the Management Team) at The House of Marketing

Past

Freelance Marketing Consultant, Photographer and Journalist at www.ruttens.com (Self-employed)
Career Break at Career Break
Knowledge Manager at Cap Gemini Ernst & Young

Senior Manager, Market Intelligence Unit at Mondex MasterCard International
EMEA Competitive Intelligence and Analyst Relations Manager at Accenture
Consultant Pan-European Marketing Communications at CLARUS Consulting (clients 3M Europay DHL AT&T)
Student at University of Strathclyde

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Education

University of Strathclyde
Facultés universitaires 'Notre-Dame de la Paix'

Recommended

7 people have recommended Philippe

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Philippe Ruttens’s Summary

Experience

• Nov 2008 - Present
Marketing & Knowledge Manager, The House of Marketing (Belgium)

• Aug 2007 - Oct 2008
Knowledge Manager, The House of Marketing (Belgium)

• 2001 – June 2007
- Freelance Researcher, Writer and Marketing/KM Consultant
- Editor Capture magazine (Sydney)
- Travel, Portraits and Reportage Photographer
- Freelance Writer, Commissioning and Sub Editor

• 1998 – 2000 Market Intelligence and Knowledge Manager at
Cap Gemini Ernst & Young and MasterCard International (London)

• 1996 – 1998 Media Relations and Competitive Intelligence Manager EMEA at Accenture

• 1992 – 1995 Marketing Communications Consultant at CLARUS Consulting for clients such as 3M, Europay, B&W, DHL, Colgate Palmolive and other pan-European client firms (Brussels)

Education

• MSc in International Marketing (Strathclyde University, Glasgow)
• BSc and MSc in Economics and IT (Namur University, Belgium)
• Professional Photography Practice (London College of Printing DALI)

Background

• Born May 1968
• Belgian
• NUJ and EPUK Member
• Lived in Australia, London, Belgium, Switzerland and Scotland
• Languages: French (mother tongue), Dutch (good), English (fluent) and Spanish (basic)

Philippe Ruttens’s Specialties:

Photography, writing, editing, sub, sub-editing, research, publishing, marketing, travel, tourism, Australia, Belgium, journalism, media, consulting, KM, Knowledge Management, strategy, project management, competitive intelligence, research, corporate B2B communications and marketing

Philippe Ruttens’s Experience

Marketing & Knowledge Manager (Member of the Management Team)

The House of Marketing

(Privately Held; Marketing and Advertising industry)

July 2007 — Present (2 years 6 months)

Responsible for the strategy, planning, operations and tools for corporate and marketing communications as well as supporting the sharing and creation of knowledge across the firm. This includes marketing & brand strategy, marcom collaterals, PR, events, social media, online and print, sponsorship, customer database management, information indexing, consultant/client requests, sales support, engagement debriefs, extranet improvement, workshops, newsletters, knowledge coaching and monitoring.
Freelance Marketing Consultant, Photographer and Journalist
www.ruttens.com (Self-employed)

(Self-Employed; Myself Only; Publishing industry)

March 2001 — June 2007 (6 years 4 months)

Full management of projects or functions for several consulting and client firms in various sectors, including:

Client Project

Medium-Size Marketing Intelligence Consultancy Interim Information Manager: Management of information/research team, projects, processes and tools
Big Five Consultancy (Strategic Consulting) International market/competitor analysis, newsletter and report writing for over 3,000 staff worldwide
Major IT Service Firm (Telecom & Media Division) Development of a marketing & sales Intranet portal for over 400 sales managers (content and project management)
B2B eMarketplace (Industrial Products) Interim Marketing Communications Manager: Development of marketing plan, branding strategy and communications plan/tools for commercial launch
Various partnerships with colleges and organisations Development and running of coaching program (business/marketing workshops). Journalism work for trade magazines (editing/research/writing)
Career Break

Career Break

(Leisure, Travel & Tourism industry)

November 2000 — February 2001 (4 months)

5-month trip around the world
Knowledge Manager

Cap Gemini Ernst & Young

(Public Company; Management Consulting industry)

October 1999 — October 2000 (1 year 1 month)

Responsible for Europe-wide definition and implementation of new knowledge support activities for accounts, pursuits and engagements (across industry sectors):
• Developed European and global service offering and packaged tools/templates for knowledge workers (global launch/brand for KM program)
• Increased awareness of knowledge processes and coached over 50 knowledge workers, sales managers and consultants (direct involvement with over 10 major accounts in Insurance, Government and Defence sectors)
• Supported the sales process through participation in new business wins (increased rate)
• Developed and facilitated training workshops in Italy, the Netherlands and the UK
Senior Manager, Market Intelligence Unit

Mondex MasterCard International

(Privately Held; 51-200 employees; Banking industry)

January 1998 — August 1999 (1 year 8 months)

Responsible for the strategy and management of two Marketing units (four staff in total): Market Intelligence, Configuration & Document Services
• Full budget management (over £600k), including revenue target and £100k+ cost savings
• Conducted strategic review and internal audit for Information Services
• Developed and launched new marketing information products covering the smart card market and competition analysis: workshops, reports, presentations, research and newsletters. Total audience of over 300 senior managers, high level of client satisfaction
• Project managed the company’s shared information systems (including the Intranet site) and information/knowledge management activities
• Led the selection and initial implementation of the company’s configuration and document management systems and processes (for software, technical specifications)
• Worked with and supported Mondex Executive Committee and shareholders (over 20 leading banks)
EMEA Competitive Intelligence and Analyst Relations Manager

Accenture

(Public Company; 10,001 or more employees; Management Consulting industry)

January 1996 — January 1998 (2 years 1 month)

Promoted from Analyst to Manager in 1997 (by Managing Partner EMEA)
• Set up and managed Competitor Intelligence function for Europe (incl. plan, tactics, communications, reports, database development) serving over 500 internal clients
• Responsible for optimising European relationships with analyst firms such as: Gartner Group, Dataquest, IDC, INPUT, Datamonitor (through request management, supervision of published profiles, interview co-ordination, events support)
• Gathered, analysed and reported primary and secondary information on consulting, IT and related markets across Europe (both for strategic and sales usage)
Consultant Pan-European Marketing Communications

CLARUS Consulting (clients 3M Europay DHL AT&T)

(Privately Held; 1-10 employees; Marketing and Advertising industry)

September 1992 — December 1995 (3 years 4 months)

Promoted from Junior to Senior Consultant after 18 months to manage marcom projects for European headquarters of US blue chip firms:
• 3M Europe: market analysis and reporting, corporate marketing support
• Europay/MasterCard: Brand migration strategy for 7 debit/credit brands, incl. focus groups in 3 countries, interview analysis, production of creative mock-ups (logo, poster), communications plan, brand manual
• AT&T/Unisource: Brand strategy, plan and tactics for launch of new brand (Uniworld) including: research, creative concepts, collaterals, supervision of agencies
• DHL Worldwide: Internal newsletter for senior management of Lufthansa, JAL and DHL. Analysis and reporting of TV/press advertising data across Europe
• Other projects and clients managed: Brand manual for Owens-Corning Fiberglass, sales & marketing system for Brown & Williamson, marketing system for Colgate Palmolive
Student

University of Strathclyde

(Marketing and Advertising industry)

1990 — 1991 (1 year )

Philippe Ruttens’s Education

University of Strathclyde

MSc , International Marketing , 1990 — 1991

International strategy, market research, marketing in IT, export marketing, consumer behaviour
Facultés universitaires 'Notre-Dame de la Paix'

BSc + MSc , Economics and Information Technology , 1985 — 1990

Macro- and micro-economics, accounting, sociology, statistics, psychology, law, Software development, networks, IS/project management, database development