Strategist | founder at Little Miss Robot
Gent Area, Belgium
- Current
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- Strategist | founder at Little Miss Robot
- Past
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- Account Strategist at One Agency
- Strategic/Creative consultant at These Days
- Internet strategist at Dac-planet
- Pioneering online social networking at After The Hype
- Recommended
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14 people have recommended Peter - Connections
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233
connections
- Industry
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- Websites
Peter Van Wijnaerde’s Summary
I’m driven by people and media, how they interact and influence each other. For me this domain is perfect to distribute stories, build services and touch lives. Preferably in innovative, creative or forgotten ways.
My passion goes out to everything on a screen. I'm a television obsessed internet addict with a soft spot for gadgets like handhelds. As long as I'm around these things I'm happy.
I thrive in an environment that is free, open and honest. Where people have not only skill but also heart. I have a broad set of interests and like to be faced with different subjects, ideas, opinions and people. Next to my opinion I share my enthusiasm and passion with others. I'm convinced this is the best way to motivate others.
During my early years I was a community builder and gained a lot of insight on how and why people want to interact. This payed off when I started working in online advertising. At this time I picked up more commercial skills and worked as a strategist directly with clients as well as creatives.
I’ve been faced with many challenges. Some say I'm a natural but intuition on itself isn't always trusted by others. To tackle this I have studied and taught myself several techniques to ask the right questions, frame arguments and detect contradictions. This allows me to build solid and credible strategies.
I was privileged to work with the best of the best and took advantage to learn from these people. This is something I do intuitively. I like to learn every day, I consider myself the eternal beta, never a finished product.
As for the future, I always worked online but my ambition is bigger, working on internet projects has its satisfaction, but when it’s combined with other media or hardware the fun just starts.
Peter Van Wijnaerde’s Specialties:
brand & product strategy, cross media, brand activation, eCRM, start-ups, social media. innovation
Peter Van Wijnaerde’s Experience
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Strategist | founder
Little Miss Robot
(Privately Held; Internet industry)
June 2009 — Present (7 months)
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Account Strategist
One Agency
(Marketing and Advertising industry)
September 2007 — June 2009 (1 year 10 months)
One Agency is the latest generation new-media agency. It has a strong focus on social media and unique view on how to reach and interact with the consumer. As account strategist I was responsible for the strategies for our clients and partners. In most advertising cases I took the position as strategic planner. This involved writing creative briefings for the creative team. I defined and guarded the message and focus of the campaign. Some Clients: VRT strategic department, Canvas, MNM, Azur.be, Neckermann postorder, Yuntaa, Alcatel-Lucent, Truvo, Billy.be, Corelio, TMF
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Strategic/Creative consultant
These Days
(Privately Held; Marketing and Advertising industry)
June 2005 — June 2007 (2 years 1 month)
These Days was one of the first and most successful online advertising agencies in Belgium. I started working there in team with the strategic planner to define messages and strategies to reach the target group. Every consultant had his core tasks, mine were social media, word of mouth and user experience. During those days I also gained some skills in e-commerce and eCRM.
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Internet strategist
Dac-planet
(Telecommunications industry)
June 2004 — June 2005 (1 year 1 month)
DAC-planet hired me for a 1 year task to find some new opportunities in the online market. At that time DAC was mostly active in the distribution on mobile content like ringtones. During my time there I worked with a technical team to create services for the new 3G network Vodaphone was launching.
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Pioneering online social networking
After The Hype
(Internet industry)
June 1999 — June 2004 (5 years 1 month)
LookNmeet.com started out as a hobby but became the biggest youth social network in Belgium. This enabled us to make a job out of it and create other services like datik.be (in 2004 an influential VL datingsite). I had an active roll in the growth of the network sites. After some time I decided to spread my wings and started working for Incrowd. This company is better known for it’s spin-off, Netlog. At that time it’s biggest service was Redbox, one of the leading social networks in Belgium. I worked there for a short time on a revamping of the current community site.
Additional Information
Peter Van Wijnaerde’s Websites:
Peter Van Wijnaerde’s Honors:
Frisk: Night of the Internet 2006: Silver, best campaign: "open your mouth"
Brons, BeCommerce Awards 2007: Ijsboerke.be
Goud, IAC Award 2007, Best Food Industry Microsite/landing page:
Chiquita, Virtual Banana Plantation
Finalist, Montreux Festival 2007: Chiquita, Virtual Banana Plantation
Finalist, Cresta Awards 2007: Chiquita, Virtual Banana Plantation
Peter Van Wijnaerde’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
