Paul Van Cotthem

Current

Managing Partner at TurnLeaf (www.turnleaf.be)

Past

Senior Vice-President Residential Marketing & Sales at Telenet
Country Manager Belgium & Luxembourg at Apple Computer
Market Development Manager at Xerox

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Education

Vlerick Leuven-Gent Management School
Hogeschool Gent

Recommended

16 people have recommended Paul

Connections

500+ connections

Industry

Management Consulting

Websites

Paul Van Cotthem’s Summary

I am a senior marketing & sales executive with broad experience in all aspects of marketing, advertising, product development and sales channel management.

I helped drive the launch in Belgium of desktop publishing (@Xerox), personal computing (@Apple), and broadband internet, VOIP telephony and interactive digital television (@Telenet).

I received the Belgian "Marketeer of the Year" award in 2003.

I specialize in delivering fast and profitable growth in high-potential (or turnaround) companies, through a total focus on the product and service experience at all customer touch points, supported by no-nonsense efficient and effective marketing communications campaigns.

I have a deep intuition for what it takes to drive growth, profitability and customer loyalty, based on my years of experience in establishing and managing go-to-market strategies.

I rely on the "what you measure, and reward, is what you get" principle in seeking to boost the key performance indicators of my customers' business.

With regards to people, I look for attitude first, then for skill. Talent, trust and teamwork are the cornerstones of successful collaboration.

MBTI personality type: ENTP

Paul Van Cotthem’s Specialties:

marketing, sales, branding, marketing communications, advertising, customer loyalty, product development

Paul Van Cotthem’s Experience

Managing Partner

TurnLeaf (www.turnleaf.be)

(Privately Held; 1-10 employees; Management Consulting industry)

February 2007 — Present (2 years 11 months)

I am the managing partner at TurnLeaf (www.turnleaf.be), a marketing consultancy practice which I founded to apply the business lessons I have learned while working in senior marketing and sales positions at Xerox (2), Apple (12) and Telenet (7 years).

At TurnLeaf, I help you to 'turn over a new leaf', to refresh your business approach, so you become even more successful at what you do.

In marketing and sales, I have a firm grasp of what works --and does not work-- and I apply it to my customers' business situations with the aim of increasing brand equity, customer satisfaction, revenues and profits.

I analyze your current product, service, marketing or sales challenges and develop optimal solutions, ranging from comprehensive strategic plans to specific implementations or improvements.

As applicable, I gage the success of these solutions by measuring results in the field, using proven tools such as the Customer Equity and Net Promoter Index for example.
Senior Vice-President Residential Marketing & Sales

Telenet

(Public Company; 1001-5000 employees; TNET; Telecommunications industry)

February 2000 — December 2006 (6 years 11 months)

- manage a team of 180 employees
- P&L of over 800 million euro with 45% EBITDA margin.

* Major achievements:
- Grew broadband-internet customers from less than 25.000 in 2000, to over 700.000 by end 2006, with a market share of over 53%, beating the incumbent telco Belgacom.
- Developed telephony challenger position from scratch into over 400.000 customers.
- Fostered growth of a strong brand with over 90% aided and over 80% spontaneous recognition.
- Launched an interactive digital television platform in partnership with commercial and public broadcasters and the government, achieving over 200.000 subscribers in first year on a base of 1.6 million potential households.
- Drove improvements in customer service and satisfaction, resulting in best-in-class customer loyalty and churn figures.
- Deployed a strong direct sales call center and an indirect distribution channel, with 850 retail points and door-to-door sales force.
Country Manager Belgium & Luxembourg

Apple Computer

(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

July 1988 — December 1999 (11 years 6 months)
Market Development Manager

Xerox

(Public Company; 10,001 or more employees; XRX; Business Supplies and Equipment industry)

January 1986 — June 1988 (2 years 6 months)