John Baeyens

Current

Partner at Vinlanda Assessoria Incorporações & Projects Ltda
Partner at La Compagnie du Luberon
Managing Partner at WillPower Group

Advisor at 4Psquare

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1 more...

Past

Executive Partner, Investment Manager at NeoGroup
Marketing Manager residential ISP services at British Telecom Belgium
Marketing Manager residential markets (PING) at EUnet Belgium

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Education

EVCA
Instima - Ehsal
BME Gent

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Recommended

3 people have recommended John

Connections

500+ connections

Industry

Real Estate

Websites

John Baeyens’s Summary

John is Managing Partner of WillPower Group, an investment group with real estate patrimony and developments in South Africa, Romania, Brazil and Belgium as well as tech and commerce investments in Belgium, South Africa and Brasil.

John gained 6 years of professional experience in marketing management and business development of Internet Service Providers, followed by a solid track record of 6 years marketing consulting, investment management and business development in major convergence and broadband projects.

He managed global marketing programs at BT Openworld and was a new media advisor to major brand and content owners.
He gained a thorough experience in investment management and incubation as Executive Partner at NeoGroup. Amplexor (www.amplexor.com) and Boongdongle (www.boondoggle.eu) are two examples of companies he introduced to the fund and advised as director on the board.

John is a passionate technology marketer and has done regular overseas traveling to South Africa and Latin America. In 2006 he helped Net Brasil (NasdaqGM:NETC) implement their tripple play strategy.

He is member of the Word of Mouth Association (woma.org) and evangelizes the concept of Digital Lifestyle Aggregators and the impact of curated consumption on marketing.

John Baeyens’s Experience

Partner

Vinlanda Assessoria Incorporações & Projects Ltda

(Real Estate industry)

March 2007 — Present (2 years 10 months)
Partner

La Compagnie du Luberon

(Real Estate industry)

April 2006 — Present (3 years 9 months)
Managing Partner

WillPower Group

(Venture Capital & Private Equity industry)

February 2002 — Present (7 years 11 months)

WillPowerGroup is a family-owned patrimony holding group and real estate developer with projects and private equity holdings in Belgium, Brazil, South Africa, France and Romania. The Group has offices in Belgium (Gent), Brazil (Rio de Janeiro and Florianopolis) and South Africa (Mossel Bay).

We are consistently pursuing new project & investment opportunities.
Advisor

4Psquare

(Partnership; 11-50 employees; Marketing and Advertising industry)

October 2001 — Present (8 years 3 months)

4Psquare is a marketing consultancy which provides advice and interim management in marketing & sales. Focused on advicing services companies and has an extensive experience with leaders, challengers and start-ups in telecom, IT, energy, financial services and utilities.
Raf Van Puyvelde, 4 PSquare's MD, met John when they were both senior marketing consultants at The House of Marketing. John's advice is being called upon for highly strategic missions for online marketing architecture, social media projects and (wireless) broadband projects.
Executive Partner, Investment Manager

NeoGroup

(Privately Held; 1-10 employees; Investment Management industry)

September 2001 — December 2002 (1 year 4 months)

Sold to Capricorn (http://www.capricorn.be)
Marketing Manager residential ISP services

British Telecom Belgium

(Public Company; 201-500 employees; Telecommunications industry)

August 1999 — November 2001 (2 years 4 months)
Marketing Manager residential markets (PING)

EUnet Belgium

(Telecommunications industry)

September 1994 — August 1999 (5 years )

sold to Qwest in 1999

John Baeyens’s Education

EVCA

Finance and Administration Course 2001 — 2001
Instima - Ehsal

Financial Management and Marketing Decissions March 1999 — July 1999
BME Gent

Business Management , Marketing & Strategical Management , September 1991 — June 1994