Hugh Barton-Smith

Current

Research Analyst at European Parliament
Vice-President, Marketing at IABC Belgium

Past

Communication Officer at European Commission
Project Consultant at OgilvyOne

Education

University of London

Recommended

7 people have recommended Hugh

Connections

212 connections

Industry

Public Relations and Communications

Websites

Hugh Barton-Smith’s Summary

Communications manager with over 20 years' experience in both private and public sectors.

Effective in defining and developing messages targeted at a high-level European audience.

Strategic in matching means to objectives across all channels.

Equally at home in politics and technology, branding and editing, press relations and user information, French and English.

Just wish I could draw cartoons.

Hugh Barton-Smith’s Specialties:

Skilled in print, web, audio-visual, public speaking, multi-lingual.

Hugh Barton-Smith’s Experience

Research Analyst

European Parliament

(Government Agency; Political Organization industry)

2009 — Present (less than a year)

Briefing members of the European Parliament on issues in the political spotlight: the sharp end of the library service that provides information and research facilities to the institution.
Vice-President, Marketing

IABC Belgium

(Public Relations and Communications industry)

July 2008 — Present (1 year 6 months)

IABC Belgium is a Brussels-based community of business communicators linked into the world-wide IABC network.
Communication Officer

European Commission

(Government Agency; Government Administration industry)

2004 — 2008 (4 years )

I developed messages highlighting enterprise and industrial policy actions across a broad spectrum of sectors and articulated political positions in areas from entrepreneurship education to transatlantic economic cooperation.
I edited and managed a major online and offline newsletter and associated email news alerts. I wrote and edited speeches, articles and press releases, revised policy statements and prepared material for events, audio-visual presentations and the web. I conceived and produced a video clip presenting the work of the DG and redesigned the website of Vice-President Verheugen.
I was also a regular consultant for colleagues in the development of their communication initiatives. These notably included work on launching the European Enterprise Awards, directing an evaluation of communication links with SME stakeholders and participating in the communication steering committee of the European Partnership for Alternatives to Animal Testing.
Project Consultant

OgilvyOne

(Public Company; WPP; Marketing and Advertising industry)

1996 — 2002 (6 years )

OgilvyOne worldwide in Paris provided the central direct marketing resource for the IBM account in Europe. The “Production Hub”, which I set up on joining the company, offered the design, translation, adaptation and production resources needed to roll out direct marketing campaigns across the Europe, Middle East & Africa region, as well as being the link between off-line and on-line communications. We also handled worldwide implementation for the Air France account.
In addition to broadening my experience of handling the representation of major organisations, I became familiar with a wide range of direct marketing and advertising techniques. I was involved in both a consulting role – determining the most appropriate strategy for communications – and a management role, running overall operations, selecting and directing the necessary resources.