LinkedInHenk Ghesquiere

Henk Ghesquiere

Merkstrateeg at Sideburns - - 0476 99 50 60

Bruges Area, Belgium
Marketing and Advertising
  1. Sideburns
  1. Eramus Hogeschool Brussel,
  2. LDV United,
  1. Ghent University
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Independent brand & communication strategist

– Present

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Independent brand & communication strategist

– Present (6 years)

Freelance strategic planner and marketing communication consultant, mainly for advertising agencies (ex. Boondoggle, Fé, McCann Lowe, Square Melon, Markee, Publicis, Saatchi, ...) and sometimes for advertisers (ex. bpost, Alpro)

Advertising Lecturer

Eramus Hogeschool Brussel
(3 years)Brussels

Strategy Director

LDV United
(1 year 9 months)

Director of the strategy department, leading a team of 2 junior planners.

Strategic Planner

(10 months)

Brand strategist for Essent, Olvarit, Morres Wonen, Bacardi-Martini, Stella Artois, ...

strategic planner

LDV United
(2 years 8 months)

Responsible for brand positioning and communication strategy for brands like Start People, Thomas Cook, Neckermann, Pegase, De Standaard, Stad Antwerpen, Red Bull, HUB, KIA, ...

strategic planner

Quattro Saatchi & Saatchi
(4 years)

4 years to grow from junior to senior strategic planner, developing brand positioning and communication strategy for Fidea, Universiteit Gent, Versatel, BIVV, ...


Vlerick Leuven Gent Management School
(1 year)

Academic research on marketing & advertising topics for commercial partners: ad agencies VVL/BBDO and Saatchi & Saatchi, advertisers Proximus and Opel, media companies Sanoma and VAR


  1. Dutch

    Native or bilingual proficiency
  2. English

    Full professional proficiency
  3. French

    Professional working proficiency
  4. German

    Elementary proficiency


  • Marketing Communications
  • Advertising
  • Digital Marketing
  • Online Advertising
  • Creative Strategy
  • Integrated Marketing
  • B2B
  • Social Media Marketing
  • Social Media
  • Online Marketing
  • Strategic Communications
  • Marketing
  • Marketing Strategy
  • Strategy
  • CRM


Ghent University


Vlerick Business School

Master in Marketing, high distinction

Ghent University

Master's degree, Psychology (Major in Consumer Psychology), distinction

Honors & Awards

Gold Effie voor De Standaard bij LDV United (2009)
Gold Effie voor Stad Antwerpen bij LDV United (2007)
Bronze Effie voor Neckermann bij LDV United (2006)
Bronze Effie voor Fidea bij See You Soon (Quattro Saatchi & Saatchi) (2003)

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