Henk Ghesquiere

Henk Ghesquiere

Brand Strategy at Sideburns - henk@sideburns.be - 0476 99 50 60

Bruges Area, Belgium
Marketing and Advertising
  1. Sideburns
  1. Eramus Hogeschool Brussel,
  2. LDV United,
  1. Ghent University
Recommendations8 people have recommended Henk
  1. Company Website
500+ connections

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  • Independent brand & communication strategist

    – Present (7 years 4 months)

    Freelance strategic planner and marketing communication consultant, mainly for advertising agencies (ex. Publicis, Leo Burnett, Duval Guillaume, Saatchi, There, Gutz & Glory, ...) and occasionaly for advertisers.

  • Advertising Lecturer

    Eramus Hogeschool Brussel
    (3 years)

    Inspiring students with advertising knowledge from the workplace.

  • Strategy Director

    LDV United
    (1 year 9 months)

    Director of the strategy department, leading a team of 2 junior planners. I was probably quite lousy in management, because instead of delegating stuff, I asked my small staff how I could help them.

  • Strategic Planner

    (10 months)

    Brand strategist for Essent, Olvarit, Morres Wonen, Bacardi-Martini, Stella Artois, ... 8 months was a short period, don't blame it on me (and not on them either), it was the year of the big crisis.

  • strategic planner

    LDV United
    (2 years 8 months)

    Responsible for brand positioning and communication strategy for brands like Start People, Thomas Cook, Neckermann, Pegase, De Standaard, Stad Antwerpen, Red Bull, HUB, KIA, ...

  • strategic planner

    Quattro Saatchi & Saatchi
    (4 years)

    4 years to grow from a junior to a more experienced junior strategic planner, developing brand positioning and communication strategy for Fidea, Universiteit Gent, Versatel, BIVV, ... Most proud of "Durf Denken" for UGent, it is still there after all those years.

  • researcher

    Vlerick Leuven Gent Management School
    (1 year)

    Academic research on marketing & advertising topics for commercial partners: ad agencies VVL/BBDO and Saatchi & Saatchi, advertisers Proximus and Opel, media companies Sanoma and VAR. I left quite soon to make the switch from advertising theory to practice when one of the partners asked me to join the agency.


  • Dutch

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • French

    Professional working proficiency

  • German

    Elementary proficiency



  • Ghent University

    Bachelor of Arts (B.A.), Philosophy, Highest distinction

    serious thinking

  • Vlerick Business School

    Master's degree, Marketing, high distinction

    work hard, party hard

  • Ghent University

    Master's degree, Psychology (Major in Consumer Psychology), distinction

    party my way up to graduation

  • Ghent University

    Master's degree, Philosophy
    – Present

    work in progress ...

Honors & Awards

  • Bronze Lion in Cannes

    Probably the only creative award with my name in the credentials. We persuaded the CEO of Kia Belgium to tell the truth, the whole truth and nothing but the truth (attached to a lie detector that is) about their 7 year warranty.

Volunteer Experience & Causes

Causes Henk cares about:

  • Animal Welfare
  • Arts and Culture
  • Children
  • Civil Rights and Social Action
  • Disaster and Humanitarian Relief
  • Economic Empowerment
  • Education
  • Environment
  • Health
  • Human Rights
  • Politics
  • Poverty Alleviation
  • Science and Technology
  • Social Services


  • The Maffia (www.themaffia.be)

    minding my own freelance business


A preview of what LinkedIn members have to say about Henk:

  • Henk kan goed luisteren, wat zeer belangrijk is voor een goede strateeg. Nadien analyseert hij de zaken grondig en komt met heldere analyses en goed begrijpbare en uitgeschreven plannen. Henk is bovendien pro-actief, eerlijk en aangenaam in de omgang.
  • Henk was of great inspiration for me. He masters the building blocks of building brands in an evolving world. His broad expertise complemented and influenced my thinking on CRM and ROI. I consider Branding strategy and moreover superior knowledge of brandexperiences as the basis of any good CRM/DM strategy. Hire him to get your basics right it will allow you to build brands that will last longer and raise efficiency of your other marketing experts.

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