Henk Ghesquiere

Henk Ghesquiere

Merkstrateeg at Sideburns - henk@sideburns.be - 0476 99 50 60

Location
Bruges Area, Belgium
Industry
Marketing and Advertising

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Henk Ghesquiere's Overview

Current
  • Independent brand & communication strategist at Sideburns
Past
  • Advertising Lecturer at Eramus Hogeschool Brussel
  • Strategy Director at LDV United
  • Strategic Planner at FAMOUS
Education
Connections

500+ connections

Websites

Henk Ghesquiere's Experience

Independent brand & communication strategist

Sideburns

November 2008Present (6 years)

Freelance strategic planner and marketing communication consultant, mainly for advertising agencies (ex. Boondoggle, Fé, McCann Lowe, Square Melon, Markee, Publicis, Saatchi, ...) and sometimes for advertisers (ex. bpost, Alpro)

Advertising Lecturer

Eramus Hogeschool Brussel

September 2010August 2013 (3 years) Brussels

Strategy Director

LDV United

Public Company; 11-50 employees; Marketing and Advertising industry

December 2008August 2010 (1 year 9 months)

Director of the strategy department, leading a team of 2 junior planners.

Strategic Planner

FAMOUS

Privately Held; 1-10 employees; Marketing and Advertising industry

January 2008October 2008 (10 months)

Brand strategist for Essent, Olvarit, Morres Wonen, Bacardi-Martini, Stella Artois, ...

strategic planner

LDV United

Public Company; 11-50 employees; Marketing and Advertising industry

May 2005December 2007 (2 years 8 months)

Responsible for brand positioning and communication strategy for brands like Start People, Thomas Cook, Neckermann, Pegase, De Standaard, Stad Antwerpen, Red Bull, HUB, KIA, ...

strategic planner

Quattro Saatchi & Saatchi

Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry

20012005 (4 years)

4 years to grow from junior to senior strategic planner, developing brand positioning and communication strategy for Fidea, Universiteit Gent, Versatel, BIVV, ...

Educational Institution; 201-500 employees; Higher Education industry

20002001 (1 year)

Academic research on marketing & advertising topics for commercial partners: ad agencies VVL/BBDO and Saatchi & Saatchi, advertisers Proximus and Opel, media companies Sanoma and VAR

Henk Ghesquiere's Languages

  • Dutch

    (Native or bilingual proficiency)
  • English

    (Full professional proficiency)
  • French

    (Professional working proficiency)
  • German

    (Elementary proficiency)

Henk Ghesquiere's Skills & Expertise

  1. Marketing Communications
  2. Advertising
  3. Digital Marketing
  4. Online Advertising
  5. Creative Strategy
  6. Integrated Marketing
  7. B2B
  8. Social Media Marketing
  9. Social Media
  10. Online Marketing
  11. Strategic Communications
  12. Marketing
  13. Marketing Strategy
  14. Strategy
  15. CRM

Henk Ghesquiere's Education

Ghent University

Philosophy

20132017 (expected)

Vlerick Business School

Master in Marketing

19992000

Grade: high distinction

Ghent University

Master's degree, Psychology (Major in Consumer Psychology)

19941999

Grade: distinction

Henk Ghesquiere's Additional Information

Websites:
Honors and Awards:

Gold Effie voor De Standaard bij LDV United (2009)
Gold Effie voor Stad Antwerpen bij LDV United (2007)
Bronze Effie voor Neckermann bij LDV United (2006)
Bronze Effie voor Fidea bij See You Soon (Quattro Saatchi & Saatchi) (2003)

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