LinkedInHenk Ghesquiere

Henk Ghesquiere

Merkstrateeg at Sideburns - henk@sideburns.be - 0476 99 50 60

Location
Bruges Area, Belgium
Industry
Marketing and Advertising
Current
  1. Sideburns
Previous
  1. Eramus Hogeschool Brussel,
  2. LDV United,
  3. FAMOUS
Education
  1. Ghent University
Recommendations8 people have recommended Henk
Websites
500+connections

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500+connections
Sideburns

Sideburns

Independent brand & communication strategist

– Present

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Background

Experience

Independent brand & communication strategist

Sideburns
– Present (6 years)

Freelance strategic planner and marketing communication consultant, mainly for advertising agencies (ex. Boondoggle, Fé, McCann Lowe, Square Melon, Markee, Publicis, Saatchi, ...) and sometimes for advertisers (ex. bpost, Alpro)

Advertising Lecturer

Eramus Hogeschool Brussel
(3 years)Brussels

Strategy Director

LDV United
(1 year 9 months)

Director of the strategy department, leading a team of 2 junior planners.

Strategic Planner

FAMOUS
(10 months)

Brand strategist for Essent, Olvarit, Morres Wonen, Bacardi-Martini, Stella Artois, ...

strategic planner

LDV United
(2 years 8 months)

Responsible for brand positioning and communication strategy for brands like Start People, Thomas Cook, Neckermann, Pegase, De Standaard, Stad Antwerpen, Red Bull, HUB, KIA, ...

strategic planner

Quattro Saatchi & Saatchi
(4 years)

4 years to grow from junior to senior strategic planner, developing brand positioning and communication strategy for Fidea, Universiteit Gent, Versatel, BIVV, ...

researcher

Vlerick Leuven Gent Management School
(1 year)

Academic research on marketing & advertising topics for commercial partners: ad agencies VVL/BBDO and Saatchi & Saatchi, advertisers Proximus and Opel, media companies Sanoma and VAR

Languages

  1. Dutch

    Native or bilingual proficiency
  2. English

    Full professional proficiency
  3. French

    Professional working proficiency
  4. German

    Elementary proficiency

Skills

  • Marketing Communications
  • Advertising
  • Digital Marketing
  • Online Advertising
  • Creative Strategy
  • Integrated Marketing
  • B2B
  • Social Media Marketing
  • Social Media
  • Online Marketing
  • Strategic Communications
  • Marketing
  • Marketing Strategy
  • Strategy
  • CRM

Education

Ghent University

Philosophy
 (expected)

Vlerick Business School

Master in Marketing, high distinction

Ghent University

Master's degree, Psychology (Major in Consumer Psychology), distinction

Honors & Awards

Gold Effie voor De Standaard bij LDV United (2009)
Gold Effie voor Stad Antwerpen bij LDV United (2007)
Bronze Effie voor Neckermann bij LDV United (2006)
Bronze Effie voor Fidea bij See You Soon (Quattro Saatchi & Saatchi) (2003)

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