Online Strategist at Duval Guillaume
Antwerp Area, Belgium
- Current
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- Strative at Duval Guillaume
- Co-Author at Computerlove - cpluv.com
- Past
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- Lecturer at Mechelen University College (KHM)
- Co-Founder at The Farm by Proximity BBDO
- Online Art Director at Proximity BBDO
- Cannes Reporter (blogger) at ACC / De Post
- Internet Producer at Shortcut Advertising
- Interaction Designer at Snow by LG&F
- Interaction Designer at Milk And Cookies
- Assistant Producer at Fast Forward Events
- Floor Manager at Reflex Lunaparken
- Floor Manager at Reflex Lunaparken
- Floor Manager at Reflex Lunaparken
- Assistant Garden Architect at Beel Outdoor Design
- Assistent Garden Architect at Beel Outdoor Design
- Waiter at Haagen-Dasz
- Education
-
- Hogeschool 'Sint-Lukas' Brussel
- Recommended
-
12 people have recommended Lander - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Lander Janssens’s Summary
Creating interactive solutions for the advertising industry by thinking, listening, feeling, talking, energizing, supporting, embracing and connecting with people.
I'm a cognitive anthropologist. Digital to ad-people, ad-guy to digitals.
Lander Janssens’s Specialties:
Through-the-line concept creation
Online strategy
Art direction
Interface design
Freehand illustrating
Lander Janssens’s Experience
-
Strative
Duval Guillaume
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (4 months)
Duval Guillaume is an idea-centric communications agency. We believe consumers think brand, whatever the medium or the message. In media, thinking and titles we blow the line, hence "Strative".
A strategy is useless without a big creative idea. Ideas are the carriers of new thoughts. Only ideas can influence behaviour. Ideas originate from creative processes, not procedures. The creative process at Duval Guillaume is driven by brand teams, not by departments.
The first medium for any brand message is digital. We believe strong brands - big or small - will have the power to be their own medium.com -
Co-Author
Computerlove - cpluv.com
(Non-Profit; Fine Art industry)
April 2009 — Present (9 months)
Computerlove {cpluv.com} is a unique social platform and source of inspiration for talented creatives. Our audience is primary compouned of creative/ art directors, designers, trend-setters, photographers, and geeks across Europe and USA. Computerlove attract 600 000 visitors monthly. (January 2008) Computerlove is an alternative platform, curated by Christophe Martin.
- Find inspiration and get fresh, hot design news
- Share you work with talented and awarded creatives
- Stay connected with creative people you know and admire
- Promote yourself to find a job or get famous ! -
Lecturer
Mechelen University College (KHM)
(Educational Institution; Education Management industry)
October 2009 — October 2009 (1 month)
The KHMechelen creates modern learning environments for its students in which they can develop their talents under supervision. I was part of that.
There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications.
With "mica" the KHM has created a postgraduate platform for students who are passionate about online media marketing, information-technology and interactive communication techniques.
This postgraduate course has an emphasis on customer relationship communication strategies, loyalty programs and management of direct and interactive communications campaigns. -
Co-Founder
The Farm by Proximity BBDO
(Privately Held; Marketing and Advertising industry)
April 2009 — September 2009 (6 months)
The Farm is an exclusive summercamp for graduates.
http://proximity.bbdo.be/farm
Talented and ambitious starters will be challenged to start a new agency. Proximity BBDO will train 12 graduates and take them through the world of digital and interactive marketing.
In 3 weeks, the 'intensive program' will cover interactive workshops about social media, viral marketing en brand building. Amongst the tutors are many celebrated leaders of the Direct & Interactive divisions of Proximity BBDO, one of Belgium's largest full service agencies.
The Farm is a professional intensive training program, offered free of charge. Attendees will be housed in a supplied mansion just outside Brussels - http://www.villakortenberg.be
The 'best of class' will be send out to one of the networks best agencies abroad. -
Online Art Director
Proximity BBDO
(Privately Held; Marketing and Advertising industry)
September 2007 — September 2009 (2 years 1 month)
Employed as Online Art Director. Creating interactive solutions for the advertising industry.
Reporting to Gert Pauwels and Frédéric De Vries -
Cannes Reporter (blogger)
ACC / De Post
(Marketing and Advertising industry)
June 2009 — June 2009 (1 month)
The Belgian postal service (De Post) supported the Association of Communication Companies Belgium (ACC) in their campaign to "make Direct Marketing sexy". To achieve this goal they recruited numerous DM specialists within the Belgian communication industry.
From the 60+ applicants they selected 3 profiles to form a team of bloggers. That team was send out to the 56th International Advertising Festival in Cannes to report about and evangelize Direct Marketing to their Belgian peers - http://www.directfromcannes.be/lander/
- ACC: http://www.accbelgium.be
- De Post: http://www.post.be -
Internet Producer
Shortcut Advertising
(Privately Held; Computer Software industry)
March 2007 — September 2007 (7 months)
Hired as freelance Internet Producer advising in online marketing and communication strategies for various government departments and politicians.
Reporting to Angelo Callant, Paul Van Biesen and Bert Anciaux -
Interaction Designer
Snow by LG&F
(Privately Held; Information Technology and Services industry)
August 2006 — February 2007 (7 months)
Employed as Interaction Designer working mainly on interface design and framework architecture.
Reporting to Jonathan Detavernier, Carl De Mey and Paul Wauters -
Interaction Designer
Milk And Cookies
(Graphic Design industry)
July 2006 — July 2006 (1 month)
Hired as freelance Interaction Designer and Trend Specialist for the building of soulwax.com
Reporting to Stijn Pauwels and Tim Siaens -
Assistant Producer
Fast Forward Events
(Privately Held; Events Services industry)
December 2000 — June 2006 (5 years 7 months)
Regularly recurrent student-job as Assistant Producer and HR Executive for Kozzmozz and it's many party-concepts. Additionally adding value by being present at all activities or events.
Reporting to Ann Schaetsaert, Pascal Cauwelier and Mathias Kerckhof -
Floor Manager
Reflex Lunaparken
(Entertainment industry)
August 2005 — August 2005 (1 month)
Student-job
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Floor Manager
Reflex Lunaparken
(Entertainment industry)
August 2004 — August 2004 (1 month)
Student-job
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Floor Manager
Reflex Lunaparken
(Entertainment industry)
July 2003 — July 2003 (1 month)
Student-job
-
Assistant Garden Architect
Beel Outdoor Design
(Environmental Services industry)
July 2002 — July 2002 (1 month)
Student-job
-
Assistent Garden Architect
Beel Outdoor Design
(Environmental Services industry)
July 2001 — July 2001 (1 month)
Student-job
-
Waiter
Haagen-Dasz
(Food & Beverages industry)
July 2000 — July 2000 (1 month)
First job as a student.
Lander Janssens’s Education
-
Hogeschool 'Sint-Lukas' Brussel
Master , Graphic Design, Visual Communication, Advertising , 2002 — 2006
Graduated with distinction (cum laude)
Graduation Essay : Just browsing
An analysis of how we circumvent with computers, seen from a graphical perspective.
Graduation Project : Man’s best friend
A research project with a focus on information design and database visualization.
—
Languages
- Dutch : native
- English : fluent
- French : moderate
- German : not
—
Skills
- Mac OS X
- Adobe Creative Suite, Full Package
- Html and Css (basics)
- Javascript and php (notions)
—
Attended seminars:
• John Maeda T-Masterclass, March 31, 2006
• Shapeshifters, 2005/06
• E.A.T. Experiment & Typography, January 2006 - Warsaw
• TypoBerlin, 2006
• Shapeshifters, 2006/07
• TypoBerlin, 2007
• OFFFestival, 2007 - Barcelona
• Shapeshifters, 2007/08
• Cannes Lions - International Advertising Festival, 2008
• OFFFestival, 2008 - Lisbon
• Shapeshifters, 2008/09
• TypoBerlin, 2009
• Cannes Lions - International Advertising Festival, 2009
—- Activities and Societies:
- Outlandish Photography, Dirty Dancing graduation party sponsored by RedBull, Shapeshifters, OFFFestival, Webscene, TypoBerlin, E.A.T. Experiment & Typography, T-Masterclass, Mac OS X, Adobe Creative Suite
Additional Information
Lander Janssens’s Websites:
Lander Janssens’s Interests:
Graphic Design, Advertising and Social Media
Lander Janssens’s Honors:
Campaign: Internet is mine - Client: Belgacom
+ Eurobest Silver // Use of Mixed Media
+ Eurobest Silver // Products & Services
+ Golden Award of Montreux // Telecommunications/ Computer
+ Cuckoo Award // Digital Marketing
+ Proximity Worldwide, Silver Agency Award // Viral
+ Gold at Best Of Activation // IT & Telecom Advertisers Jury
+ Kinsale Silver Shark Award // Best Integrated Promo Campaign
+ Silver MIXX Award // Brand Awareness
+ Bronze MIXX Award // Best Use of Interactive Media
+ Bronze London International Awards // Digital & Telecommunications
+ Bronze DMA International ECHO Award // Experiential Award
+ Word Of Mouth Marketing Association - WOMMY Awards // Experiential Award
+ Silver IMC European Award
Campaign: Free petrol - Client: Makro
+ Kinsale Silver Shark Award // Best Promo Campaign
+ Bronze DMA International ECHO Award
+ Gold IMC European Award
Campaign: Wine Cellar - Client: ING Bank
+ Bronze DMA International ECHO Award
