Giovanni Massaro

Current

Freelance ColdFusion Expert at Identic
Development of a CMS at Demasso
Freelance Consultant at Easybytes.com

Owner/CEO at Demasso bvba (Self-employed)

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Past

ColdFusion Senior Analyst Programer at European Commission thru PrimesPhere | IRIS
Brainstorm on commercial improvements at WielerAdvies
Study for a new Shop at AutoShop Gistel

Paypal integration in existing Shop at EasyBytes/WielerAdvies.com
Migration of GolfUsa.be at Golfusa.be
Senior Analyst Programmer (Freelance Consultant in ColdFusion/XML/SQL) at European Commission thru PrimesPhere | Sogetti
ColdFusion S.A.P. at CE DG Enterprise at IRIS Software
Senior Analyst Programmer at European Commission
Freelance Consultant at Expat-Online.com
Photographer for MDG Promotions at Mega Erotica Sportpaleis, Antwerp - Belgium
Server migration at Demasso bvba
Photographer for EroticaPro.com / MDG Promotions at Wieze Oktoberhallen fair, Belgium
Photographer for EroticaPro.com / MDG Promotions at Mega Erotica Nekkerhallen, Mechelen - Belgium
Photographer at MDG Promotions
Consultant / ColdFusion Developer at Xerox
Development of a template driven website system at Demasso bvba
Major update to Planet-WiFi.com at Divad.be
Home Renovation at Demasso bvba
Photographer at MDG Promotions
Photo reportage for Planet-WiFi.com at IFA Berlin
Development for EasyBytes.com at www.EasyBytes.com (Self-employed)
Development for EasyBytes.com at www.Els-Koerierdienst.com (Sole Proprietorship)
Consultancy for Expat-Online.com at Expat-Online.com (Self-employed)
Development for Xerox / Fedex thru Modis Intl at Fedex
Photographer at EroticaPro.com (Self-employed)
Photographer at Planet-WiFi.com / Planet-SansFil.com (Self-employed)
Development/Consultancy for EasyBytes.com at www.EroticaPro.com (Self-employed)
Development for EasyBytes.com at www.SuccesDating.com (Self-employed)
Online Shop at www.WielerAdvies.com (Self-employed)
Development for Expat-Online.com at Expat-Online.com (Self-employed)
Development for EasyBytes.com at www.Els-Koerierdienst.com (Self-employed)
Development for Expat-Online.com at Expat-Online.com (Self-employed)
Development for Divad.be at www.Planet-WiFi.com (Self-employed)
Development for EasyBytes.com at www.WielerAdvies.com (Self-employed)
Development for Divad.be at www.Artisans.be (Self-employed)
Consultance for Expat-Online.com at Expat-Online.com (Self-employed)
Development for EasyBytes.com at EasyBytes.com (Self-employed)
Web Developer at Resto.be - Hotels.be
Development for Expat-Online.com at Expat-Online.com (Self-employed)
Web Development at Resto.be at ANT Networks
Application Development at Resto.be at ANT Networks
Organisation Manager at Demasso bvba

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Education

Vizo Oostende
Vizo Roeselare
KTA Brugge

KTA Brugge
College Nieuwpoort
Gemeenteschool Lombardsijde
St. Lutgardis Instituut Westende
Seminar/Training/Coaching

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Recommended

4 people have recommended Giovanni

Connections

78 connections

Industry

Information Services

Websites

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Giovanni Massaro’s Summary

Free lance consultant, Internet expert.
Graphic development: Website layout using Fireworks CS3.
Photography: Photo montage using PhotoShop CS3 Corel PhotoPaint, photo optimisation using Apple Aperture, Adobe Lightroom. Photo reportage using various DSLR cameras.
Programming: Coldfusion 8 programming expert. Web application developer having quite solid experience in ColdFusion programming since 1999, MS SQL Server, Windows Server, using Dreamweaver since version 1.
Experienced in Web and XML/XSL related technologies and development.
Expert in ColdFusion, HTML/XML derived and CSS.
Flash and JavaScript skills.
Expert integrator of payment systems like Paypal, Ogone, integration of Google technologies, YouTube, Amazon,...

Giovanni Massaro’s Specialties:

Consultant, Developer, Web Designer, Webmaster, ColdFusion Developer, Programmer in HTML, XHTML, DHTML, CSS, XML, XSL, ColdFusion MX, JavaScript, SQL Server, Oracle, Windows Server, Flex and Flash. Developer of E-Commerce sites, Showcase sites, Corporate Sites, Portal sites, b2b/b2c sites, intranet/extranet sites and online shops.

Giovanni Massaro’s Experience

Freelance ColdFusion Expert

Identic

(Privately Held; Printing industry)

March 2009 — Present (10 months)

Web2Print is a brand new and fast growing industry in wich Identic.be has been a pioneer for the past few years and will still be for years to come.
Development of a CMS

Demasso

(Privately Held; Myself Only; Information Technology and Services industry)

August 2007 — Present (2 years 5 months)

So, why re-invent the wheel? I know there already are fantastic and easy to integrate CMS systems. But none exactly fits my needs, and as a ColdFusion developer myself, I just wanted to use my own system from now on. Also, this CMS is an ideal case study on CF8 and one more proof that you actually can develop a complete CMS from scratch, with only one developer and in less than one month of time. The system is completely customizable from lay-out to everything, integrating blog, agenda, news feeds with comments and file downloads, reviews, product catalog with rating and reviewing system, shop with cart and payment integration, photo/video galleries, Ad sense and You Tube integration, user log-in with user roles...
Future developments will include a forum, Ajax user interface, RSS syndication and some more ideas I have yet to think of.
Freelance Consultant

Easybytes.com

(Privately Held; Information Technology and Services industry)

December 2006 — Present (3 years 1 month)

Consultancy on many small b2b / b2c / e-commerce projects.
Used technologies are mostly SQL, ColdFusion MX 7, HTML, XML. Sometimes provide some graphical / lay-out advise.
Owner/CEO
Demasso bvba (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

August 1996 — Present (13 years 5 months)

I manage my own business, run my own servers located at RedBus Amsterdam to provide Quality Web Hosting and develop High End Web Applications for 3rd parties and my own customers.
ColdFusion Senior Analyst Programer

European Commission thru PrimesPhere | IRIS

(Government Agency; 10,001 or more employees; CE; Government Administration industry)

September 2007 — June 2008 (10 months)

Take over 4 existing mid critical ColdFusion applications to further develop and improve usability and overall performance at the Secrétariat Général DG.
Brainstorm on commercial improvements

WielerAdvies

(Privately Held; Myself Only; Internet industry)

August 2007 — August 2007 (1 month)

Study on ways to improve traffic, ad clicking and thus revenue from the website.
Study for a new Shop

AutoShop Gistel

(Privately Held; Myself Only; Automotive industry)

August 2007 — August 2007 (1 month)

An existing website for a car parts shop targeting the professionals market, needs a shop on top of the website which displays basic company information, contact form and the brands the shop resells.
The shop needs to be easy to use for professional customers in the automotive sector, that's not the same thing as for mass consumers.
Paypal integration in existing Shop

EasyBytes/WielerAdvies.com

(Privately Held; Myself Only; Information Technology and Services industry)

July 2007 — July 2007 (1 month)

WielerAdvies.com has an online shop which needed Paypal payment integration on top of the existing payment integrations.
Migration of GolfUsa.be

Golfusa.be

(Privately Held; Myself Only; Sporting Goods industry)

July 2007 — July 2007 (1 month)

When Expat Online came to an end, due to the decease of its owner, several sub sites depending on that particular website came in troubles. Sites became unavailable and even data was at risk to be lost forever.
Golfusa is one of these sites. Since I used to be an adviser for Mr. John Pollart, owner of Expat Online, I kept a full copy of the website. When the site went offline, I was able to extract all sub sites and help people out with further implementation on new locations.
Senior Analyst Programmer (Freelance Consultant in ColdFusion/XML/SQL)

European Commission thru PrimesPhere | Sogetti

(Government Agency; 10,001 or more employees; CE; Government Relations industry)

January 2007 — June 2007 (6 months)

Upgrade / migration of technologies from several existing systems to up-to-date technologies at European Commission DG Entreprises. Migration of old/obsolete Java/Unix processes to Full ColdFusionMX 7 / Oracle 9 base.
My first role is to modify an existing intranet formerly built on ColdFusion 6 as the presentation layer and Oracle 9 PL-SQL for the business logic.
2nd part of the mission would be to upgrade the overall usability of the whole 'EudaMed' intranet and use the full power of ColdFusion 7.
Project involves HTML, JavaScript, current ColdFusion MX version, CFC's, Oracle PL-SQL, XML data exchange, XSL transformation, analyse of existing business logic.
ColdFusion S.A.P. at CE DG Enterprise

IRIS Software

(Information Services industry)

2007 — 2007 (less than a year)
Senior Analyst Programmer

European Commission

(Information Services industry)

2007 — 2007 (less than a year)
Freelance Consultant

Expat-Online.com

(Online Media industry)

November 2006 — April 2007 (6 months)

Consultancy on several ColdFusion / XML / SQL Server projects on the portal website.
Used technologies are mostly SQL, ColdFusion MX 7, HTML, XML and sometimes XSL.
Colaboration unfortunately ended due to passing away of Mr.John Pollard.
Photographer for MDG Promotions

Mega Erotica Sportpaleis, Antwerp - Belgium

(Entertainment industry)

March 2007 — March 2007 (1 month)

Last fair closing this season 2006/2007. Next fair in october starting season 2007/2008!
Server migration

Demasso bvba

(Privately Held; Computer & Network Security industry)

February 2007 — February 2007 (1 month)

Migration of customer websites from current Windows 2003 webserver on location to a new webserver on new location.
Migration involved new hardware configuration (build, setup, configuration), security configuration on server and network level, DNS, databases, FTP & e-mail accounts and files migration from loction to location.
Photographer for EroticaPro.com / MDG Promotions

Wieze Oktoberhallen fair, Belgium

(Entertainment industry)

January 2007 — January 2007 (1 month)

Two days of photoshooting, 22 photoshoots, 15 models and show bizz artists, 4900 photos...
Photographer for EroticaPro.com / MDG Promotions

Mega Erotica Nekkerhallen, Mechelen - Belgium

(Entertainment industry)

January 2007 — January 2007 (1 month)

Two days of photoshooting, 28 photoshoots, 16 models and artists, 7000+ photos...
Photographer

MDG Promotions

(Entertainment industry)

November 2006 — November 2006 (1 month)

Two days of photoshooting, 35 photoshoots, 20+ models, 6000+ photos...
Consultant / ColdFusion Developer

Xerox

(Public Company; Program Development industry)

October 2006 — November 2006 (2 months)

Assistance and all round help during the roll in period of several new modules in an existing intranet application.
Optimization and upgrade to existing modules to improve performance on the production platform.
Development of a template driven website system

Demasso bvba

(Information Services industry)

July 2006 — November 2006 (5 months)

The system is meant to support a large number of websites centralized in one database, and sharing all logic related components. Only lay-out related files are unique per website.
Purpose of the system is to be able to set up a new website, complete with content management modules, in less than 3 hours.
Major update to Planet-WiFi.com

Divad.be

(Information Services industry)

July 2006 — November 2006 (5 months)

This is the development of the 3rd version of the website, which will merge 2 existing portal sites in one per subject related portal.
Only the lay-out and modules (news presentation layer, print, 'send to a friend', comment modules will be rewritten from zero), also integration of a new cfbb driven forum. Database part will not be touched since it was mainly redesigned during revision2 of the planet-wifi.com portal site.
Home Renovation

Demasso bvba

(Architecture & Planning industry)

October 2006 — October 2006 (1 month)

Yet another phase in my never ending home renovation project. This time, it's the designing part of the more serious works on the roof, new window openings with a total of 18 new 2 by 2 meter (6,56feet) windows, brand new ceilings, one more bathroom and plenty of extra room including a brand new photo studio.
Photographer

MDG Promotions

(Media Production industry)

September 2006 — October 2006 (2 months)

Official photographer for EroticaPro.com at the Mega Erotica event at Flanders Expo Ghent, Belgium.
Photo reportage for Planet-WiFi.com

IFA Berlin

(Telecommunications industry)

August 2006 — September 2006 (2 months)

Coverage of the IFA Berlin event as official photo reporter for Planet-WiFi.com
Development for EasyBytes.com
www.EasyBytes.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

October 2001 — July 2006 (4 years 10 months)

Development, help and consultancy on many, many projects using ColdFusion technology, SQL, CSS, XML and graphic development.
Development for EasyBytes.com
www.Els-Koerierdienst.com (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Package/Freight Delivery industry)

June 2006 — June 2006 (1 month)

Upgrade to the existing intranet developed by myself. The upgrade consists of a set of extra administration pages including a module to enable admin to insert hundreds of new records at once in the database.
Consultancy for Expat-Online.com
Expat-Online.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

October 2002 — June 2006 (3 years 9 months)

Consultancy on several ColdFusion / SQL Server projects on the portal website.
Technologies include DHTML, JavaScript, SQL, ColdFusionMX, HTML, XML, CSS and graphic layout.
Development for Xerox / Fedex thru Modis Intl

Fedex

(Public Company; Myself Only; Information Services industry)

March 2006 — April 2006 (2 months)

Xerox has developed a fantastic Flash intranet application driven by a ColdFusion application server on an Oracle database. It's used to manage electronic and scanned documents for Fedex.
Our task was to develop an interacting system that generates control reports.
Used technologies are ColdFusion, XML, SQL and Oracle.
The interface part was build by my colleague who used Ajax to build the user interface, nice!
Photographer
EroticaPro.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

October 2003 — March 2006 (2 years 6 months)

During the Mega Erotica (MegaErotica.be) events, EroticaPro offers the unique opportunity for amateur photo models and wannabe models to be photographed on a real photo shoot during a real photo session with real photographers.
My task is to guide the models thru the experience and take as many pictures as possible which will be burned on a DVD and offered to the model.
Photographer
Planet-WiFi.com / Planet-SansFil.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

March 2003 — March 2006 (3 years 1 month)

Planet-WiFi and Planet-SansFil cover several important IT events and therefore need a photographer to be there to take pictures of the events and interviews.
Covered events include yearly events like Cebit, IFA, Apple Expo,...
Development/Consultancy for EasyBytes.com
www.EroticaPro.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

April 2002 — January 2006 (3 years 10 months)

Development of versions 1 and 2, consultancy on versions 3 and 4 (currently in development) of the portal site.
Contribution on several sub portals.
Development for EasyBytes.com
www.SuccesDating.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

June 2005 — October 2005 (5 months)

Development of the ColdFusion portal platform, planning and design of the SQL database and integration of the Fireworks designed lay-out using CSS style sheets.
Development of the back office part as of the client side front end.
Same system is used as a clone on several other alike sites.
Online Shop
www.WielerAdvies.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

March 2005 — April 2005 (2 months)

Development of a ColdFusion online shop, with catalogue, categories, product details and online payment integration.
Development for Expat-Online.com
Expat-Online.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

September 2002 — March 2005 (2 years 7 months)

Many small projects mostly on the Expat-Online.com portail site and AWCB.org site.
Development for EasyBytes.com
www.Els-Koerierdienst.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

April 2004 — September 2004 (6 months)

Revamping of the import/export website. ColdFusion and SQL technologies. (previous site was ASP driven) Creation of the intranet part and several admin level scripts to manage data. System handles over 5000 new records daily.
Set up of a maintenance plan to handle daily 500MB+ backup of the database.
Development for Expat-Online.com
Expat-Online.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

February 2004 — March 2004 (2 months)

Consultance and help on the development of an XML based dispatcher system to import News information for the VRT.net website in the portail database.
Development for Divad.be
www.Planet-WiFi.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

March 2003 — January 2004 (11 months)

Design of the layout, design of the database, intranet, backoffice, website, components, forms and everything else using ColdFusion, SQL Server, CSS and providing hosting to host this 10.000+ unique visitors / day website
Currently developing the 3rd version of the portail site
Development for EasyBytes.com
www.WielerAdvies.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

July 2003 — October 2003 (4 months)

Development of the WielerAdvies.com portal site, graphics designed by mdg-promotions.be, Core engine of the site runs on ColdFusion. Site admins can update all content using a CMS-like interace.
Development for Divad.be
www.Artisans.be (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

June 2003 — September 2003 (4 months)

Development of the portail platform using ColdFusion and SQL. Provide hosting and statistics service.
Consultance for Expat-Online.com
Expat-Online.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

March 2003 — June 2003 (4 months)

Develoment of a dispatcher system that imports XML data from CineBel.be into the portal database to display TV and Movie information
Development for EasyBytes.com
EasyBytes.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

January 2003 — March 2003 (3 months)

Integration of the Ogone.com payment system in existing online advertisement website www.BodeVanSchoten.com
Web Developer

Resto.be - Hotels.be

(Information Services industry)

1999 — 2003 (4 years )
Development for Expat-Online.com
Expat-Online.com (Self-employed)

(Self-Employed; Myself Only; Information Services industry)

November 2002 — December 2002 (2 months)

Develoment of a Ad Banner management system with intranet administration for management of the content and analyse of statistics in reports.
Web Development at Resto.be

ANT Networks

(Privately Held; 11-50 employees; Information Services industry)

December 1999 — September 2002 (2 years 10 months)

Development of small to medium size websites for restaurants.
Development of genric intranet systems to improve productivity, management of the network, database and business level production systems using Coldfusion, DHTML, WML, XML, Flash, HTML and SQL.
Application Development at Resto.be

ANT Networks

(Privately Held; 11-50 employees; Information Services industry)

December 1999 — September 2002 (2 years 10 months)

Development of high end ColdFusion Applictions for mass data entry and to share company database with 3rd parties using XML.
3rd Parties include MSN, Skynet, Fortis, Rendez-vous, Martini, Evian, Vins d'Alsace (Sopexa), Delhaize Wineworld, and many others.
Development of a content cobranding system running on ColdFusion to provide WML content to share with mobile operator Mobistar.
Organisation Manager

Demasso bvba

(Supermarkets industry)

March 1997 — October 1999 (2 years 8 months)

From '97 to '99, I'm product manager and promote our decorative fruit product to an important Belgian supermarket company GIB Group a.k.a. GB-Brico. I convinced their section manager from the first meeting up and had to deliver up to 3 full trailers of merchandise per year. Prior to the meeting, I took care of the promotion and marketing of the product. I learnt that when marketing is well done, the product will sell for itself.
Taking care of selling the product was only half the job. The other part was the logistic behind the growing, packaging and transportation of the goods. Which I managed to bring to a happy ending. Learnt a lot at the time when I was a very young entrepreneur.

Giovanni Massaro’s Education

Vizo Oostende

Accountancy & Marketting 1996 — 1998

Activities and Societies:

A 2 years twice a week 4h evening crush course on accountancy, marketing, insurances, business management, Belgian and European business law, etc.
Vizo Roeselare

Garden architecture 1996 — 1998

Activities and Societies:

A 2 year course (1day/week) on gardening; planning, building and maintenance. Learnt a lot about garden plants. Part of my business was a gardening section which now is discontinued. We still have a 'greenhouse' section in our business, but I’m no longer involved in that part of the company since I’m mainly focusing on web development and web hosting.
KTA Brugge

Art 1994 — 1996
KTA Brugge

Electro Mechanics 1993 — 1994
College Nieuwpoort

Science and Languages 1990 — 1993
Gemeenteschool Lombardsijde

1987 — 1990
St. Lutgardis Instituut Westende

1983 — 1987

Activities and Societies:

My mother tongue is French. Beside that, I've been living in Italy for 2 years when I was 5 years old and quickly learnt to speak Italian. When my parents moved back to Belgium, we moved in the Dutch part of the country and I managed to learn to speak Dutch in less than 1 year time. I still understand Italian and can even speak it a little. Beside that, I perfectly speak and write both French and Dutch and I have no trouble at all with English.
Seminar/Training/Coaching

1. Dreamweaver/Fireworks Seminar / Macromedia / 2001
2. Dreamweaver/Flash / Macromedia / 2002
3. ColdFusion/Dreamweaver / Macromedia / 2003
4. ColdFusion Seminar / Macromedia / 2005
5. Flex introduction / Macromedia / 2005
6. Flash Seminar / Adobe / 26/10/2006
7. Flex Seminar / Macromedia / 2005
8. Dreamweaver Seminar / Macromedia / 2004
9. Fireworks Seminar / Macromedia / 2004
10. RIA seminar / Macromedia / 2005
11. RIA Course / AB computing / 2004
12. PL/SQL training / Sogetti / April/May 2007
13. Adobe Live (development/workflow) / Adobe / 30/05/2007
14. Adobe Live (photography/graphics) / Adobe / 31/05/2007
15. Seminar on AS3 / Flex3beta / AIR and RAI / @ University of Ghent / 02/2008
16. Seminar on Flash Mobile and upcoming Adobe technologies like Thermo @ University of Ghent / 02/2008
17. Flex Camp 08 on Flex 3 & 4 and ActionScript 3 11/12/2008

Additional Information

Giovanni Massaro’s Websites:

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Giovanni Massaro’s Interests:

Technology: 3D, ColdFusion, XML, SQL, JavaScript, Flash, Ajax, Flex, Grapic Design, Photo montage, Photography, Social Networking Cars: Porsche, Jaguar E-type, Opel Calibra 4x4 Turbo, Bikes: Honda CBR RR, Ducati 916 Senna edition. Music: Pink Floyd, Daft Punk, David Bowie, The Doors, Techno music, Classic House, 70/80/90's music. Architecture, Engineering, Mega Structures, Economy, Politics & History.